As part of Mason City’s River City Renaissance Project, the vacant JC Penney store at the mall has been renovated and redesigned into a 52,500 square foot multipurpose arena and event center. The arena features ten locker rooms including nine team locker rooms and one officials’ locker room, office space for Mason City Youth Hockey, the North Iowa Bulls, the North Iowa Figure Skating Club. To match the newly constructed space, iconHD was hired to enhance technology integration for an improved gameday and event experience. The project showcases how LED Matrix displays and RGB LEG Lighting can greatly improve the player and fan experience of any venue.